🀼 The only time it's ok to slam your coworkers, design as activism, & more


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Hey Reader!
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Did you go to XOXO in Portland this weekend? It's my favourite conference (?) ever, and given that the last one was way back in 2019, I thought I would never get to experience it again. But they came back for one last hurrah (πŸ₯²), so my husband and I were there with our 2-year-old in tow.

I was only able to watch half the sessions (gotta be a good co-parent), but I chose the more research-heavy half, which included stellar talks by The COVID Tracking Project co-founder Erin Kissane and Pulitzer-prize-winning journalist Ed Yong. Both were very moving and gave me a lot to think about as a researcher, community member, and human.

The polling feature in ConvertKit is super limited but I'm going to keep using it for awhile. Last time, I learned that half of those who took the poll were designers, and the other half was split between PMs and researchers. Neat!


✨ The only time it's okay to slam your coworkers

I can't believe I haven't told you about Assumption Slams yet!

An Assumption Slam is an activity that I learned from jb Booth when I worked at Shopify. It's a super fast way to get your whole team aligned on the highest-priority topics for research, which can then help you get stakeholder buy-in for the resources you need to do that research.

The mechanics of a Slam are pretty simple, and jb lays them all out masterfully in this article, but briefly...

  • Block a chunk of time with your team. I typically use 1.5-2 hours.
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  • Book a room with a whiteboard and sticky notes (if in person) or use Miro or some other online collaboration tool (if remote).
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  • Start the meeting with some silliness to get everyone loosened up and feeling comfortable "going with their gut". jb recommends improv-inspired icebreakers -- this list of Zoom icebreakers could come in handy if you're remote.
  • Have participants write down as many assumptions as they can about your users and product. I like to give people time to do this individually, rather than doing it as a group. Assumptions could be things like "Our users really need X", "Our product makes users feel Y", or "People stop using our product because of Z". You get the idea.
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  • Each assumption goes on its own sticky note. Don't overthink it -- they don't have to be articulated perfectly. And be bold!

You should now have a nice big set of assumptions -- sweet! Now it's time to evaluate them. Draw a 2x2 grid with axes for Knowledge (do we have evidence to back this assumption up?) and Risk (if this assumption is wrong, how hard will it be to recover?).

As a team, talk through where each assumption belongs on the grid, and physically move the sticky note to the agreed-upon spot. This part can be fun and maybe a little contentious! I remember discussions getting a bit heated when I did these at Shopify πŸ˜….

When you're done, take a look at the top-right quadrant. Boom -- these high-risk unknowns are where you'll have the biggest immediate impact with your research.

An Assumption Slam is a great way to get your team on the same page about where the biggest blind spots are, and get buy-in for conducting research to address them. Give one a try and let me know how it goes!


🎟️ Events

August 30:
Research sprints for impact

Do you work with someone who insists that research takes too long? Leanne will show how research sprints can boost the impact of your findings and help you gather insights regularly, without sacrificing quality.

September 4-6:
Hatch Conference

In-person tickets are sold out, but there are still online tickets available for this neat-looking UX conference. Use the code RESEARCHFORALL to get 10€ off.

September 12:
Level up your team with variables in Figma

Teams across the industry are beginning to rely heavily on variables to help save time and effort when designing and creating. Joey will cover tips for feeling comfortable and confident when creating and organizing them within the tool.

September 13-14:
​Dear researchers & designers β€” We need to talk about race

HmntyCntrd will discuss how taking a β€œcolorblind racist” approach to research and design helps produce racist design as well as strategies you can use to produce more equitable work.

September 13-14:
Design As Activism symposium

As calls for racial justice, climate action, and gender equity grow louder and more urgent, designers, activists, and makers ask: How can we challenge social inequities and systemic oppression in order to create a better tomorrow? This event is live in Chicago, with a remote viewing option.


I love the simplicity of this tweet from Devin. If you're a freelancer/consultant, do you struggle with asking for what you want just as much as I do? πŸ˜…


πŸŽ’ Tools & Resources

Article - Good conversations have emergent properties

"I think the [best interviewers] are truly curious about the vivid interiority of another person[...]We’d be better served remembering that everyone has their own world, whole, beyond you β€” and a conversation the precipice to the rest of it.

Tool - UX research methods selection tool

User Interviews' short quiz helps you identify which method is the best fit for your budget, timeline, stage of the product development cycle, and more. Hot tip: you can skip entering your name/email and still see the results.

Article - How PMs can turn process from a time-waster into their greatest superpower

"When decision-making comes from outside of the Agile organization, any process represents a burden imposed from the top down rather than an enabler of value. Ship our ideas, but make it look Agile."


Like Megan, I think this framing would excite and empower many researchers. Though maybe some (especially earlier in their career) would need help understanding how to approach research in this way. What do you think?


Was this email forwarded to you?


Okay, that's all for now, Reader -- hope you enjoyed it, and I'll see you again soon.

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-- Elizabeth @ Research For All

Elizabeth Creighton​
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Questions? Comments? Compliments? Complaints? Hit 'reply' -- I'd love to hear them.
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Looking for more research stuff? Book a chat or resume review, download my free research plan template, or join my User Interview Skills course at 20% off.
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πŸ‘Ύ The Bonus Level

Your reward for scrolling down this far is this movie recommendation from one of the XOXO speakers. Congrats!

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